Office Coffee Machines - 2008’s must have end of financial year capital item
June 19, 2008 – 10:37 pmHigh interest rate, petrol prices and inflation outside the reserve bank’s comfort zone. These are not typically the economic conditions that you would expect would to accompany a significant rise in sales of luxury capital equipment items such as Office Coffee Machines.
But then again, are Office Coffee Machines still a luxury item, or are they becoming an essential in maintaining a competitive and rewarding Office Environment.
“Despite the doom and gloom we are hearing about every day, this June has seen a 30% increase in sales of high end Office Coffee Machine’s over the same period last year,” said Cathy Ballardin, National Sales director for one of Australia’s leading Office Coffee Players, Coffee Shrine. “We are experiencing a record number of leads every day and we have had to boost the number of installation technicians in most states over the last 3 months.
The apparent boom in Office Coffee Machine sales is appearing to be counter cyclical to general spending in the economy. A highly competitive labour market and employers ooking for productivity increases are cited as the top reasons why more and more organisations are considering this sort of capital expenditure as an investment rather than a cost to their business.
Brands such as Saeco, HLF, N&W Necta, Schaerer and Isomac are all reporting strong year on year growth and smaller office coffee companies seem to be feeling the pinch - struggling to meet demand.
About the Author: Paul Ballardin is the founder of Coffee Shrine - Australia’s Premier Office Coffee Machine Specialists.